• 首页 | 主办单位 | 期刊简介 | 编委会 | 作者指南 | 刊物订阅 | 下载中心 | 联系我们 | English | 期刊界
引用本文:张琴义,曹稳.农产品价格与保鲜努力决策及协调契约研究[J].中国农业资源与区划,2021,42(5):159~169
【打印本页】   【HTML】   【下载PDF全文】   查看/发表评论  【EndNote】   【RefMan】   【BibTex】
←前一篇|后一篇→ 过刊浏览    高级检索
本文已被:浏览 39次   下载 12 本文二维码信息
码上扫一扫!
分享到: 微信 更多
农产品价格与保鲜努力决策及协调契约研究
张琴义,曹稳
安徽科技学院,蚌埠 233100
摘要:
目的 农产品新鲜度的提升对于提升农产品供应链的整体效益具有重大作用。由单个供应商和单个零售商组成的农产品供应链中,各个节点企业在自身效益最大化前提下均没有足够动力独自保证农产品新鲜度。方法 文章提出供应链成员可以采取合作的方式共同投资保证农产品新鲜度,在集中式决策模式下,通过设计契约合同进行利益的协调分配,使双方利益均达到最优。结果 通过模型的计算及相应的数值仿真,结果表明:若供应链成员采取合作的方式投资农产品新鲜度的保鲜技术,不仅使自身利润增加,还可以使农产品的最优价格降低,新鲜度提高,消费者效用增加,产品销量提升,从而促进了农产品的有效推广与销售。结论 产品新鲜度是影响农产品需求的重要因素,在农产品供应链模型中,通过设计合理的收益共享契约对农产品供应商与零售商之间的博弈进行协调,能够为农产品供应链成员进行更加合理有效的决策提供依据。
关键词:  农产品  价格  农产品新鲜度  投资力度  收益分享合同
DOI:10.7621/cjarrp.1005-9121.20210519
分类号:F323.7
基金项目:安徽省哲学社会科学规划青年项目“农产品质量安全风险多阶段多主体控制研究”(AHSKQ2018D14);安徽科技学院人才引进项目(GLYJ201801);安徽省高等学校自然科学研究项目“乡村振兴视阈下安徽省生态农业发展路径优化研”(KJ2019A0911);安徽省高校优秀青年人才支持计划项目(gxyq2019058)
AGRICULTURAL PRODUCT PRICE-FRESHNESS-KEEPING EFFORT AND REVENUE SHARING CONTRACT
Zhang Qinyi, Cao Wen
Anhui Science and Technology University, Bengbu 233100, Anhui, China
Abstract:
The improvement of the freshness of agricultural products plays an important role in improving the overall efficiency of the supply chain of agricultural products. In the agricultural product supply chain composed of a single supplier and a single retailer, every member of the supply chain cannot have enough power to improve the freshness of agricultural products alone on the premise of maximizing its own benefits. This paper proposed that members of the supply chain could cooperate to invest together to ensure the freshness of agricultural products. In the centralized decision-making model, the interests of both sides could be optimized by designing contracts to coordinate the distribution of interests. Through the calculation of the model and the corresponding numerical simulation, the results showed that if the supply chain members took the cooperative way to invest in the freshness preservation technology of agricultural products, it could not only increase their own profits, but also reduce the optimal price of agricultural products, improve the freshness, increase the utility of consumers, and increase the sales volume of products, so as to promote the effective promotion and sales of agricultural products. In summary, product freshness is an important factor affecting the demand of agricultural products. In the agricultural product supply chain model, by designing a reasonable revenue sharing contract to coordinate the game between suppliers and retailers of agricultural products, it can provide a basis for members of the agricultural product supply chain to make more reasonable and effective decisions.
Key words:  agricultural products  price  product freshness  investment  revenue sharing contract
版权所有:  您是本站第    位访问者
主管单位:中华人民共和国农业农村部 主办单位:中国农业科学院农业资源与农业区划研究所 中国农业资源与区划学会 地址:北京市中关村南大街12号
电话:010-82109647 82108697 电子邮件:quhuabjb@caas.cn
技术支持:北京勤云科技发展有限公司  京ICP备11039015号